About Us

Permanent Makeup Masters is changing to Permanent Effects!


Our business is growing, so it’s time for a change! Permanent Effects will still offer the best in permanent cosmetics in addition to state-of-the-art Scalp Micropigmentation for thinning hair and medical grade skincare.


Stay tuned for our NEW SITE!

More women are turning to the gentle and safe application of permanent makeup to achieve a beautiful flawless look.
Anita Smith has been in the beauty industry for more than 30 years. After training in several techniques in the art of permanent makeup, Anita created her own gentle hand-method application that results in a painless and perfect look for her clients. Her technique is so renowned that hundreds of students have come to learn from her, including her daughter Britney, who joined her mother at Permanent Makeup Masters.


Since becoming a licensed cosmetologist in 1983, Anita has made it her mission to bring the best of the beauty business to her clientele; she has worked with plastic surgeons in the Valley for more than 17 years and has developed her own anti-aging skincare product called ProPeel Renew. With Permanent Makeup Masters, she is able to share her skills and truly enrich the permanent cosmetics industry.


Permanent Makeup Masters also offers the latest in state of the art machine application. Call for a free consultation to discuss which method will meet your individual needs.


After graduating with a bachelors degree in Business Management, Britney was trained by Anita in the art of permanent makeup. She joined her mother’s practice where the two now work side by side. With over eight years of experience with permanent makeup, Britney has not only mastered her mother’s famous hand-method technique, but also the latest in machine techniques, giving clients the flawless and beautiful results that they have come to expect from Permanent Makeup Masters. In 2016 Britney trained with Scalp Aesthetics, a world leader in scalp mircopigmentation, to bring the best solution for thinning hair to her clients.


Everyone deserves the convenience and confidence that permanent makeup provides. Contact Anita or Britney at Permanent Makeup Masters today for a free consultation!


Anita Smith

Anita Smith

Britney Lane

Britney Lane




* If we do not respond to your email or consultation request within 24 hours then we did not receive it. Please call our office at 480.284.6240.